Aaron Salā

Aaron J. Salā is Founder and CEO of Gravitas Pasifika, a boutique firm intent on harnessing the power of creative storyliving to advance Native Hawaiian, local Hawaiʻi, and Pasifika worldview through the creative industries. He is also founder of The Native Imaginative, a 501c3 not-for-profit corporation committed to the engagement with, education about, and elevation of Native Hawaiian and Pacific Islander (NHPI) communities through curriculum development and cultural consultancy, arts advocacy, and professional development. With a PhD in ethnomusicology from the Unversity of Hawaiʻi, his academic research in Hawaiian and Pasifika music, language, and culture has informed a robust portfolio inclusive of work especially around cultural consulting, creative direction, and media production.  In service to community, he serves on several non-profit boards including those for the Hawaiʻi Opera Theatre, Hawaiʻi Youth Symphony, Awaiāulu, PBS Hawaiʻi, and the Hawaiʻi Visitors and Conventions Bureau.